The Chill Train: Freezing Canada’s Cities in Super Bowl Spectacle

This past year, Coors Light made a bold move in the Canadian market with its award-winning Coors Light Chill Train campaign by Citizen Relations, which was crowned Best Public Experiential Marketing Event at the 2025 Canadian Event Awards. Faced with a declining beer market, Coors Light aimed to reignite its brand with a campaign that…

Telling the Story Others Missed: Visual Brilliance at Klick’s Year-End Town Hall

Winner of the 2025 Canadian Event Award for Best Visual Storytelling, Vito Amati’s photo series did not just document Klick Health’s Year-End Town Hall—it translated it. Shot at History in Toronto, the event unfolded more like a high-production concert than a corporate gathering. Produced by Corey Mandell in collaboration with Sarah Jacobs Barrs, VP Events…

TK Events’ D2L Fusion: Built to Transform

When D2L announced Toronto as the host city for Fusion 2024, the room erupted. After more than a decade of staging their global conference across the U.S., Fusion was coming home, for the first time in its 20-year history, to Canada. For TK Events, who has produced Fusion for over a decade, this wasn’t just…

Where Nations Meet: IITC 2024

The International Indigenous Tourism Conference (#2024IITC) transformed Ottawa’s Rogers Centre (formerly Shaw Centre) into a vibrant meeting place of cultures, ideas, and traditions. Hosted on the unceded Algonquin Anishinaabeg Territory, the event welcomed over 1,000 delegates from across Canada and around the world to experience Indigenous tourism at its most inspiring and authentic. The winner…

Canadian Tire’s In-House Team Brings Christmas to Life

Canadian Tire transformed two private homes, first in Toronto and then in Montreal, into immersive holiday experiences built entirely by their in-house team. The goal was to bring their Christmas product lines to life in ways that were emotional, inspiring, and highly shareable.     The Toronto house was completed in 32 consecutive days. Walls…

Masha’s 40th Birthday Party: Bold, Sultry, and Unapologetically Fabulous

Winner of Best Private Social Event at the 2025 Canadian Event Awards, Masha’s 40th Birthday Party was a blend of immersive design and bold storytelling. Tasked with creating an extravagant celebration that embodied the guest of honour’s passion for red, roses, and luxury, R5 Event Design Inc. and Elena Knysh – Your Effortless Events provided…

An Interview with Bob: A Legacy of Music, Family, and Innovation

For over 50 years, JUNO Award-winning musician Bob DeAngelis has been a central figure in Canada’s music scene. From his early days as a clarinetist to founding DeAngelis Entertainment, Bob’s profound journey is defined by passion, perseverance, and a deep and unwavering commitment to his craft. In this exclusive interview, Bob reflects on the power…

Entertainer of the Year: Katherine Bissonnette Redefines Versatility with L’Espionne Russe

Few performers embody the spirit of live entertainment quite like Katherine Bissonnette. Named Entertainer of the Year at the 2025 Canadian Event Awards, the Montreal-based founder of L’Espionne Russe Productions is a shapeshifter, a storyteller, and a creative force reshaping the boundaries of performance art in the event industry. With nearly two decades of professional…

Dream the Impossible: BOB’s Best Conference

The Dream the Impossible Conference, held at TOHU in Montreal and produced by Bob Agency, won Best Conference – Social and Community Impact at the 2024 Canadian Event Awards. It was not just another event on the calendar; it was a transformative experience that redefined youth empowerment and sustainable event planning. Over two dynamic days,…