Canadian Tire transformed two private homes, first in Toronto and then in Montreal, into immersive holiday experiences built entirely by their in-house team. The goal was to bring their Christmas product lines to life in ways that were emotional, inspiring, and highly shareable.
The Toronto house was completed in 32 consecutive days. Walls were repainted, fixtures removed, furniture swapped, and every room was designed around one of eight holiday collections. More than 500 products were integrated across the home. A hidden speakeasy was tucked behind a rotating bookshelf. A six-foot Gabby’s Dollhouse captured kids’ attention. A North Pole letter tube sent messages flying across the room. Outside, Santa’s cabin sat surrounded by real evergreens, fire pits, and artificial snow.
Immediately following the final night in Toronto, teardown began. Over 400 items were packed, labelled, and trucked to Montreal, where the team had only seven days to recreate the entire event in a second private home. Every build needed to be reinstalled. Every detail was matched. Every deadline was met.
Attendance exceeded expectations by 24%. The event generated 980 pieces of influencer and media content, with 100% positive sentiment, and garnered over 4.3 million impressions. Canadian Tire’s new Night Before Christmas collection saw a 42% year-over-year sales increase. Sustainability was built into the strategy—products were reused, rehomed, or donated after the events. Accessibility and inclusion were embedded in casting, menu planning, and guest support.
The event was named Best Event by an In-House Team at the 2025 Canadian Event Awards. It wasn’t just the scale that impressed—it was the execution, the consistency, and the internal team’s ability to deliver an experience that felt personal, brand-aligned, and commercially effective.
This was a high-impact campaign produced without outsourcing, built to inspire guests and drive results. Canadian Tire didn’t rely on spectacle. They relied on planning, creativity, and the strength of their own people.
Photography Credits:
Toronto – Elaine Fancy Photography
Montreal – Paul Ducharme
To learn more about Canadian Tire, visit their website and social media pages.
