Harpreet Atwal

Harpreet Atwal

Event Sales Director

JPdL

Harpreet is a powerhouse event professional known for turning bold ideas into high-impact experiences that drive revenue and build lasting relationships. With expertise spanning corporate meetings, incentive programs, product launches, and high-profile social events, she leads every stage of the event lifecycle, from strategic sales and budgeting to vendor management and flawless on-site execution. Her approach blends innovation, market insight, and personalized strategy to consistently elevate the client experience.

A recognized leader in the industry, Harpreet has earned numerous accolades, including North America’s Top 40 Under 40 in 2022, Smart Meetings’ Rising Star in 2021, and BizBash’s Top 250 Event Professionals in Canada in 2020 and 2021.

Beyond her professional achievements, she is a passionate mentor and dedicated student advocate, committed to empowering the next generation of leaders. Through speaking engagements and her past role on George Brown College’s Program Advisory Committee, she has actively contributed to shaping the future of the events industry. Guided by the belief that success is a journey, Harpreet creates experiences that do not just meet expectations; they leave a lasting legacy.