This past year, Coors Light made a bold move in the Canadian market with its award-winning Coors Light Chill Train campaign by Citizen Relations, which was crowned Best Public Experiential Marketing Event at the 2025 Canadian Event Awards. Faced with a declining beer market, Coors Light aimed to reignite its brand with a campaign that…
Winner of the 2025 Canadian Event Award for Best Visual Storytelling, Vito Amati’s photo series did not just document Klick Health’s Year-End Town Hall—it translated it. Shot at History in Toronto, the event unfolded more like a high-production concert than a corporate gathering. Produced by Corey Mandell in collaboration with Sarah Jacobs Barrs, VP Events…
The International Indigenous Tourism Conference (#2024IITC) transformed Ottawa’s Rogers Centre (formerly Shaw Centre) into a vibrant meeting place of cultures, ideas, and traditions. Hosted on the unceded Algonquin Anishinaabeg Territory, the event welcomed over 1,000 delegates from across Canada and around the world to experience Indigenous tourism at its most inspiring and authentic. The winner…
Canadian Tire transformed two private homes, first in Toronto and then in Montreal, into immersive holiday experiences built entirely by their in-house team. The goal was to bring their Christmas product lines to life in ways that were emotional, inspiring, and highly shareable. The Toronto house was completed in 32 consecutive days. Walls…
When the doors opened at Chateau Le Parc on September 15, 2024, guests stepped into Mikayla’s world: a vibrant place filled with energy, love, and creativity. Her Bat Mitzvah celebrated her spirit, her style, and the remarkable milestone she was achieving. From the moment Fab Fete Event Planning Boutique and Tania Pollack Designs began crafting…
Winner of Best Private Social Event at the 2025 Canadian Event Awards, Masha’s 40th Birthday Party was a blend of immersive design and bold storytelling. Tasked with creating an extravagant celebration that embodied the guest of honour’s passion for red, roses, and luxury, R5 Event Design Inc. and Elena Knysh – Your Effortless Events provided…
The Sponsorship & Events team, alongside the communications manager, hosted an unforgettable three-day conference in Niagara Falls for 750 Molson Coors employees, blending impactful content with entertainment and social events. Planning kicked off eight months prior, with one of the first major tasks being the attendee list—a collaborative effort involving S&E, communications, and…
Eatertainment hosted an unforgettable Beats & Eats party, transforming their headquarters into an immersive jungle-themed extravaganza that left guests mesmerized. The event was a testament to their commitment to providing unique and memorable experiences, evidenced by their meticulous planning and execution. The preparation for the party began weeks in advance, as the team worked tirelessly to…
Middle Child PR, known for their creativity and attention to detail, collaborated with Mad Bash Group on an exclusive event celebrating Chinese culture and the art of fashion. Hosted on behalf of Johnnie Walker, the occasion marked the launch of a limited-edition Lunar New Year bottle that paid homage to the Year of the Rabbit. Guests were invited…